![](https://cdn.myportfolio.com/1b5a96ce-a6fb-4c6e-948a-ed07504f1f53/0fce06e7-f3f5-4f50-b973-e3cf403dcf11_rw_1200.png?h=8fd9e81b63e5850084dfa876905adc83)
This job was processed as part of my permanent employment at MWK Zimmermann & Hähnel GmbH.
Indeed, “versatility” was a key point of this extensive poster and ad campaign on the occasion of the 25th anniversary of Cologne Philharmonic Hall (Kölner Philharmonie). As a contrast to the basically just black and white Corporate Design, the campaign buzzes with color. The three-stage campaign makes first curious, then advertises the anniversary period and finally the individual concerts. In addition to the concerts, there were also two specials: A live broadcast from the Philharmonie, which attracted more than 8000 people on the cathedral square and the interactive YouTube campaign „Mein Ständchen“.
S P E C I A L S
![](https://cdn.myportfolio.com/1b5a96ce-a6fb-4c6e-948a-ed07504f1f53/a39a25e0-82a2-48ef-9032-aaddb7833dc1_rw_1200.jpg?h=9acfcb9853a46c3d3e9c639822eba59b)
![](https://cdn.myportfolio.com/1b5a96ce-a6fb-4c6e-948a-ed07504f1f53/84d7a873-a01b-49c6-b70a-811472f763b5_rw_1200.jpg?h=a9c4f5e594869b803c785382effbdf9f)
S T E P O N E : A R O U S E C U R I O S I T Y
![](https://cdn.myportfolio.com/1b5a96ce-a6fb-4c6e-948a-ed07504f1f53/ec65ffb4-2091-410a-acd9-e572e6284058_rw_1200.jpg?h=1386bed2609d37a2f1822bcc5c8d760a)
S T E P T W O : A D V E R T I S E T H E A N N I V E R S A R Y P E R I O D
![](https://cdn.myportfolio.com/1b5a96ce-a6fb-4c6e-948a-ed07504f1f53/feb126c6-d2c2-4f85-b428-d995fb22b99b_rw_1200.jpg?h=91711ea1157588dd0fc3c48220434d05)
S T E P T H R E E : A D V E R T I S E T H E I N D I V I D U A L C O N C E R T S
![](https://cdn.myportfolio.com/1b5a96ce-a6fb-4c6e-948a-ed07504f1f53/e97af046-bcbe-470f-921f-7b1e3d13920f_rw_1200.jpg?h=99f1318ad71aae4e29493d9f536adb4f)
![](https://cdn.myportfolio.com/1b5a96ce-a6fb-4c6e-948a-ed07504f1f53/ac4ce554-aa61-4eca-bf16-4a4cccb89964_rw_1200.jpg?h=f4935f8fd67bd14b7222d9814ab886ce)
![](https://cdn.myportfolio.com/1b5a96ce-a6fb-4c6e-948a-ed07504f1f53/c5fea2bf-2040-45eb-898f-34651de8599c_rw_1200.jpg?h=32a56c285c8aebd4c243b4196857e984)
C O L O U R V A R I A T I O N S
![](https://cdn.myportfolio.com/1b5a96ce-a6fb-4c6e-948a-ed07504f1f53/3ca19a68-6e55-489f-824e-d8c1ba250872_rw_1200.jpg?h=febb94f4b267baa31289964fbc445b62)
![](https://cdn.myportfolio.com/1b5a96ce-a6fb-4c6e-948a-ed07504f1f53/f271969d-a41b-4993-8b4e-ee7afb51e795_rw_1200.jpg?h=e754ceb1635a3d591bab04d77caf2d6e)
![](https://cdn.myportfolio.com/1b5a96ce-a6fb-4c6e-948a-ed07504f1f53/8c959a25-5fa8-4e12-ba64-ddf50560a017_rw_1200.jpg?h=5b6d2c7741bf8267489a2ca11773af9e)
![](https://cdn.myportfolio.com/1b5a96ce-a6fb-4c6e-948a-ed07504f1f53/df980c75-2131-404f-aaed-588a5afdbdbe_rw_1200.jpg?h=da1f050e67656a93d4f4d636c096eb6b)