This job was processed as part of my permanent employment at MWK Zimmermann & Hähnel GmbH.​​​​​​​
Indeed, “versatility” was a key point of this extensive poster and ad campaign on the occasion of the 25th anniversary of Cologne Philharmonic Hall (Kölner Philharmonie). As a contrast to the basically just black and white Corporate Design, the campaign buzzes with color. The three-stage campaign makes first curious, then advertises the anniversary period and finally the individual concerts. In addition to the concerts, there were also two specials: A live broadcast from the Philharmonie, which attracted more than 8000 people on the cathedral square and the interactive YouTube campaign „Mein Ständchen“.
S T E P   O N E :   A R O U S E   C U R I O S I T Y
S T E P   T W O :   A D V E R T I S E   T H E   A N N I V E R S A R Y   P E R I O D
S T E P   T H R E E :   A D V E R T I S E   T H E   I N D I V I D U A L   C O N C E R T S
C O L O U R   V A R I A T I O N S
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