This job was processed as part of my permanent employment at MWK Zimmermann & Hähnel GmbH.
Indeed, “versatility” was a key point of this extensive poster and ad campaign on the occasion of the 25th anniversary of Cologne Philharmonic Hall (Kölner Philharmonie). As a contrast to the basically just black and white Corporate Design, the campaign buzzes with color. The three-stage campaign makes first curious, then advertises the anniversary period and finally the individual concerts. In addition to the concerts, there were also two specials: A live broadcast from the Philharmonie, which attracted more than 8000 people on the cathedral square and the interactive YouTube campaign „Mein Ständchen“.
S P E C I A L S
S T E P O N E : A R O U S E C U R I O S I T Y
S T E P T W O : A D V E R T I S E T H E A N N I V E R S A R Y P E R I O D
S T E P T H R E E : A D V E R T I S E T H E I N D I V I D U A L C O N C E R T S
C O L O U R V A R I A T I O N S
